How We Got Started
Our founder spent years watching small businesses struggle with budget software that seemed designed for accountants rather than actual business owners. The breaking point came when a friend's café nearly closed because they couldn't figure out their cash flow in time.
That's when we decided to build something different. Not another spreadsheet template or complex dashboard—just straightforward budget analysis that makes sense when you're running a business at midnight after a long day.
Six years later, we're still in Stoke-on-Trent. Still keeping things simple. And we've helped over 300 businesses across the UK understand their finances without needing an accounting degree.